Penguin's first update in 2012 was Google's official Jewelry Retouching disclaimer that it really, really didn't like the link spam made to its search results. Google wasn't going to sit idly by and let spammers corrupt its most lucrative property. Every SEO provider, white hat or otherwise, has learned to dread Penguin updates. But even SEOs who tried to do the right thing could find themselves caught in a Penguin penalty. That was the life of an SEO before Penguin 4.0. penguin panic Jewelry Retouching Anxious woman hiding under a pillow, lying on her bedWho in the industry hasn't been there?!
An update or an update can occur at any time. It can range Jewelry Retouching from a small blow to a calamitous bloodbath. The 2013 Penguin 2.1 update was particularly difficult for many SEOs and webmasters. No well-meaning SEO provider liked to call a client to explain that the rankings had dropped because of a Penguin update. While you may have explained that you can't guarantee rankings or protect yourself from all penalties from Google, that didn't cushion the blow. And those selling “penguin-proof SEO” (BTW, not a real thing) probably had much Jewelry Retouching tougher conversations with their customers.
Advertising Continue reading below Many SEOs Jewelry Retouching took a hard look at their strategy back then and adjusted it to follow Google's advice: The best way to get other sites to link to yours with high-quality, relevant content is to create unique and relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the Jewelry Retouching chance that someone else will find that content interesting for their readers and link to it. . Penguin had to get tougher