Remember the days before influencer marketing? Neither do I. It's hard to imagine a time before search results or social feeds were dominated by trendy fabulous brand partnerships or self-made chefs launching their own product lines, from Lauren Conrad to Ree Drummond. But it was Dunkin Donut's campaign boost with Logan Paul and Chloe's sponsored blogging campaign that really brought the awesome sauce of influencer marketing to light. Outside of the examples above, you only hear about successful influencer marketing campaigns – the Pretty Little Liars that got the ABC Family over 800,000 new followers in just three months and the campaign. Lord & Taylor who helped sell a dress in less than a week. The so-called unicorns of mommy bloggers and fashionistas who went from bloggers to billionaires.
It can start to feel like these influencer fax list moments are only for big brands, and falling flat on your influencer campaign is a daily occurrence. Advertising Continue reading below But 50% of marketing campaigns fail. As a marketer working on influencer campaigns in many different niches, not only is failure completely normal, it's a rite of passage. When things don't go your way, you learn… a lot. Mark Zuckerburg told us, The biggest risk is not taking a risk. In a rapidly changing world, the only strategy that is guaranteed to fail is not to take risks. » Failure can give you an unexpected second chance. It teaches you and can change your perspective. And, most importantly, it's not the end of the world if your campaign doesn't hit ALL the metrics. I learned from my failures. They taught me some of the hardest lessons.
Working with over 100 client sites and managing millions of unique visits across various niches, I learned a thing or two about how to drive website traffic with influencer marketing. And, with influencer marketing converting average browsers into new customers, I also learned a lot about converting content into traffic. Advertising Continue reading below I've done some great stuff, and I've also done some not-so-great stuff. Some of my big mistakes cost me a lot of time and money. If I had avoided them, I might have at least quadrupled the traffic my website received, and I might have my results. By sharing my biggest failures, I hope I can help you avoid my mistakes and, of course, create a few along the way.