In 2016, we worked with Bryan Dean, popular Backlinko blog owner Eric Van Photo Retouching Buskirk and several data partners to analyze the results of 1 million Google search results and what's in the ranking of organic SERP content. I tried to figure out if it was necessary. The average Google first page results contain 1890 words, "especially - one of the team's discoveries was that long content tended to be higher in Google search results. " Dean's recent research confirms the value of longer content. Just last month, he published an analysis of over 921 million blog posts. Again, he found that long content performed better, and long articles captured more backlinks and social shares on average than short articles (interestingly). The "sweet spot" of social sharing Photo Retouching was 1,000-2,000 words long).
Bryan Dean Content Length In summary, I think this means that all the content you write should hit the magic mark of about 1,890 words, right? Not so fast. Working with Photo Retouching single-grain clients, we see evidence that a more subtle approach to content standards makes more sense. Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation For industry-specific content standards It's true that good content is important to every business, no matter what niche or industry it belongs to. However, what really constitutes "excellent" depends on the industry. Take the travel Photo Retouching niche as an example.
If you're in this area, Google doesn't want you to create a 5,000-word article. Because those customers don't want long articles that explain different places. They want videos and photos. They want to see reviews from others. If you look at TripAdvisor, you'll see that not all pages contain a lot of text, but they rank very high. E-commerce is another area where context is important. Photo Retouching Suppose you are searching for "Men's Tennis Racket". You probably don't want to read a 2,000-word review of each racket's features- I'm betting that your content is up-to-date with the reading you're doing. Interestingly, in some industries, content quality and length aren't the only factors that influence rankings. It also plays a role in how up-to- date it is. Ross Hudgens of Siege Media calls this the "distance of freshness".